HBO | Veep | TV: Print, Digital
Season Seven
In celebration of Veep's seventh and final season, HBO continued its longstanding (and riotous) tradition of spoof marketing by partnering with Stamps.com to produce a limited-edition, amusingly screwed-up Selina Meyer stamp, which 10,000 Washington Post subscribers in the D.C. area found bundled with their Friday morning paper. The 55-cent stamp is similar to the key art for the show's seventh and final season—which is the image of a Selina Meyer Forever stamp. But on the actual stamps, her image was (intentionally) printed upside down. HBO tells Muse the faux gaffe was actually inspired by a real gaffe. "There is a famous stamp known as the 'Inverted Jenny' from 1918 that has an image of the Curtiss JN-4 airplane upside down. It was a huge mistake!" says Yauny Wheaton, director of consumer marketing at HBO. "So when we were ideating on the key art, it came up. And while Selina is, of course, right side up in the poster, it was a no-brainer for the physical stamps." The idea for stamp-themed creative had been around for a while, Wheaton adds. "We explored it a few years ago but realized it was really something special and wanted to save it for the finale to really cement Selina's legacy," she says. - Muse by Clio
Season Six
